Anna Tufvesson, Owner of Tufvesson Management, Sweden
Anna Tufvesson has worked with leadership and employee development for over 20 years. She is a busy lecturer and provides workshops and employee training based on her many books on active self-leadership, active coworkership and leadership.
“Since we launched our online course business on the Jahopp platform 18 months ago we have doubled our subscriber base and subscription revenue.”
Tufvesson doubles subscriber base for online courses with Jahopp
Next level offering
For an online course provider like Tufvesson Management it is essential to partner with the right Learning Experience Platform (LXP) provider to successfully grow the business. Tufvesson Management have built a thriving training course business over last 20 years delivering leadership and employee development and self-leadership training. 70% of the customer base is within the public sector and learners are employees and managers, respectively. In 2021 it was time to take the business to the next level.
From classroom training to online courses
Anna Tufvesson explains how they decided to expand the business to include online training as new offer: “With online courses on our Education Portal we are able to get our training out to a much wider audience than we ever could when we only provided classroom training. It is cost-effective because we create the course once and can then make it readily available to all our subscribers via the platform. For our customers the online training is more economical because they can reduce time out of office. After Covid-19 employees are much more experienced in working remote and they expect to be able to access and complete training online,“ says Tufvesson.
Selecting the right platform
Tufvesson Management relied on professional advise on how to set up the online course business; including which Learning Management System (LMS) provider to partner with. “Our advisor introduced us to Jahopp as the right choice for a business of our size,” explains Anna Tufvesson. She continues: “We trust the team at Jahopp to help us manage our courses on the learning experience platform. They are good at listening to what we want, and any kind of issues are managed very professionally and resolved fast.”
It was the right decision to go with the Jahopp Experience Platform (LXP) for Tufvesson Management explains Anna Tufvesson: “Since we launched our online course business on the Jahopp platform 18 months ago we have doubled our subscriber base and subscription revenue.”
A word of advice
Anna Tufvesson offers a piece of advice for others who are looking to set up an online course business:
- “Make sure that the platform you select matches your needs. You should know up front what you want to upload, how you want your learners to use it.”
- “You can access detailed data about your courses and the platform and is important that you follow up and take action based on this data,” concludes Anna Tufvesson.
2
times the number of new subscribers to our online learning in 18 months.
100%
increase in subscription revenue from online course business.
One
Learning Experience Platform (LXP) to host online courses.